Cassandra Kakavelis

Cassandra Kakavelis is a seasoned marketing professional with extensive experience in field marketing and demand generation, currently serving as a Senior Marketing Manager at Optimizely since January 2019. In this role, Cassandra leads field marketing initiatives for the APAC Region, focusing on events, content, and digital marketing. Prior to this position, Cassandra held multiple roles at Vision Critical from July 2017 to January 2019, which included Sales Development Representative and Inside Sales Team Lead, where a strong emphasis was placed on Account-Based Marketing (ABM) strategies, content creation, and event organization. Cassandra holds a Bachelor of Business degree in Marketing from the University of Wollongong, completed in 2017.