Kylie Ferch

Kylie Ferch is a marketing professional with extensive experience in field marketing and demand generation. Currently serving as Director of Global Field Marketing at Optimizely since May 2022, Kylie has previously held various roles including Senior Manager and Field Marketing Manager at the same company. Prior to Optimizely, Kylie worked at Wrike, managing demand generation initiatives within an Account-Based Marketing (ABM) framework. Kylie's experience also includes a position as Global Marketing Manager at Workiva, where responsibilities included overseeing ABM and paid search strategies. Additionally, Kylie has held roles at Meredith Corporation, Greater Des Moines Convention & Visitors Bureau, and Iowa Arboretum, developing skills in audience engagement and content marketing. Kylie earned a Bachelor of Science degree in Meeting and Event Planning from Iowa State University in 2014.