Sam Pointing is currently serving as a Value & Adoption Adviser at Optimizely since October 2025. Prior experience includes roles as Experimentation Lead and Senior CRO Manager at Frasers Group from August 2022 to October 2025, and as a Senior CRO Specialist at Accenture Song from August 2021 to August 2022, focusing on the Jaguar Land Rover account. At Spark44, from January 2018 to November 2021, Sam was a Senior Global Digital Analyst managing the Global CRO Programme for Jaguar Land Rover. Previously, Sam worked as a Mobile Insight Analyst at StepStone from June 2015 to January 2018, responsible for tracking and reporting for multiple mobile applications. Sam holds a degree in Marketing and Business from Canterbury Christ Church University, attended from 2012 to 2015, and completed education at Bishop Justus Church of England School and Whitgift School.
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