Holly Binting

Holly Binting has extensive experience in media operations and digital strategy, currently serving as Director of Consumer Media at OptimizeRx since January 2024. Prior to this, Holly held various roles at Medicx, including Manager of Media Operations and Manager of Digital Media Strategy & Advertising Operations, overseeing a team and optimizing programmatic media buys. Holly's background includes project management at the University of Phoenix, where integrated marketing strategies were developed, and account management roles at Ve Global, focusing on full-funnel campaign strategies. Earlier experience includes roles in advertising operations and analytics at Voltari and a spring internship at the American Cancer Society. Holly holds a Bachelor of Science in Psychology and Sociology from Arizona State University.