Optimove
Dafna Bitman is an experienced B2B content marketing professional, currently serving as the B2B Content Marketing Manager and Writer at Optimove since January 2020. Bitman has previously held positions as CRM Writer/Reporter at PostFunnel, where data-driven content for relationship marketing was developed, and as Marketing Copywriter at TOYGA, focusing on event marketing materials and email campaigns. Prior experience includes leading the content team at invest.com, implementing marketing strategies at xwise.com, and managing computer networks for the Israel Defense Forces. Bitman holds a B.A. in Communication from Reichman University and has studied Early Childhood Education at Seneca Polytechnic.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.