David Beinish serves as the Strategic Services Team Lead and Senior Marketing Data Analyst at Optimove since May 2022, where responsibilities include leading data analysis and data science projects to inform marketing decisions and developing machine learning predictive models to enhance customer behavior forecasting and promotional campaign optimization. Previously, David held the position of Marketing Data Analyst at Optimove, focusing on analyzing customer behavior and marketing strategies to improve client outcomes. Prior experience includes working as a Business Data Analyst at Mad Brain Games and serving as a soldier in the Search & Rescue unit of the Israel Defence Forces from December 2015 to August 2018. David holds a Bachelor's degree in economics and entrepreneurship from Reichman University and a Baccalauréat with honors in Economics, Mathematics, and History from Mikve Israel French school.
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