Optimove
Hila Friedman is an experienced Talent Acquisition Partner currently at Optimove, where expertise in recruitment contributes to the company's focus on relationship marketing through data-driven insights. Prior to Optimove, Hila held a similar position at Parametrix, a pioneer in insurtech providing real-time monitoring solutions for business interruptions. Hila's career also includes roles as a Technical Recruiter and Team Leader at Top Soft, where specialized recruitment enhanced the company’s outsourcing services. Hila holds a Master of Business Administration from Ono Academic College and a Bachelor’s Degree in Organizational Sociology and Human Resources Management, graduating magna cum laude from Ariel University.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.