Sophie Pan

Sophie Pan is a seasoned professional with extensive experience in strategic services, analytics, and insights across various industries, including Hi-Tech, Consumer Brands, and B2B/B2C marketing. Currently serving as the Director of Strategic Services at Optimove since March 2024, Sophie previously held roles such as Engagement Manager and Senior Director at ZS, where significant contributions included optimizing analytics programs and redefining business intelligence frameworks. Notable accomplishments at Essence include shaping Google's digital campaigns and facilitating high-volume asset testing, while strategic leadership at Publicis Media enhanced analytics capabilities for Visa. Sophie's background further includes roles at 360i, Mindshare, Omnicom Media Group, and The Nielsen Company, complemented by bilingual education and translation experience. Academic credentials include an MBA from Imperial Business School, along with certifications from Harvard Business School Online and the London School of Economics.