Optimum Sports is the in-house sports marketing agency within Omnicom Media Group, with nearly two decades of experience working with some of the biggest brands in sports. By merging the worlds of sports media, sponsorship and creative, we create omnichannel platforms that effectively drive brand and business impact. 

We take a fully integrated approach to sports marketing by injecting specialists into clients’ traditional media practices, connecting sponsorship to the wider media mix and marketing platform. We have five specialized teams, delivering excellence across the spectrum of sports marketing: Strategic Consulting, Media Investment, Property Marketing Group, Zero Code (gaming & esports), Research & Analytics.

Advertising

Marketing

Sports

Optimum Sports

Tom McGovern

Kristen Gray

Bill Wollert

Amy Adelbush

Sam Goodell

Steven Signore

Nick Y.

Caroline Youngs

Scott Irace

Mike Connors

Matthew Eydt

The Account Management Team at Optimum Sports is responsible for fostering and maintaining strong client relationships, ensuring the seamless execution of integrated sports marketing strategies. They serve as a primary point of contact between clients and the agency, coordinating the efforts of various specialized teams to meet client objectives, optimize performance, and deliver high-impact sports marketing campaigns.

Account Management Team

Directors Team

Investment Team

Account Management Team

About

Team members

Other teams at Optimum Sports

Directors Team

Investment Team