Optimum Sports is the in-house sports marketing agency within Omnicom Media Group, with nearly two decades of experience working with some of the biggest brands in sports. By merging the worlds of sports media, sponsorship and creative, we create omnichannel platforms that effectively drive brand and business impact. 

We take a fully integrated approach to sports marketing by injecting specialists into clients’ traditional media practices, connecting sponsorship to the wider media mix and marketing platform. We have five specialized teams, delivering excellence across the spectrum of sports marketing: Strategic Consulting, Media Investment, Property Marketing Group, Zero Code (gaming & esports), Research & Analytics.

Advertising

Marketing

Sports

Optimum Sports

Tom McGovern

Kristen Gray

Bill Wollert

Amy Adelbush

Sam Goodell

Steven Signore

Nick Y.

Caroline Youngs

Scott Irace

Mike Connors

Matthew Eydt

The Research and Analytics Team at Optimum Sports provides data-driven insights and analysis to support strategic decision-making across all sports marketing initiatives. By leveraging advanced analytics, they evaluate market trends, measure campaign effectiveness, and optimize sponsorship investments, ensuring clients achieve maximum brand and business impact.

Research and Analytics Team

Account Management Team

Directors Team

Investment Team

Research and Analytics Team

About

Team members

Other teams at Optimum Sports

Account Management Team

Directors Team

Investment Team