Alaa Meliji

When clients entrust us with the onerous responsibility of producing their events, we go much beyond merely defining or re-defining the event's objective or it's core proposition to the targeted segment. Using innovative multimedia technology and insight-driven learning’s; we examine the very strategic intent & market relevance of applied media. Thus resulting in strategic solutions that transform not just the brand or product, but the businesses. That’s what we at Option 1 are all about! Having carved a niche for ourselves since the late 90's we have come a long way satisfying our customers over the past decade. Experienced as both event architects and agents we endeavor to satisfy the requirements of our client. You can be assured of the Option 1 quality and finesse within a tailored package to fit every budget. The inception of Option 1 Events as a specialized Live Communication division began when the recovery of Dubai from economic downturn was still in its infancy. The founders having served the industry since 1997, saw this situation not as an impediment but as an opportunity in an ever evolving market to establish itself as an inimitable company bridging the gap between event technology & content. The “1” signifies creating the best option which has been well thought of and analyzed in every angle, direction and orientation. Red color connotes the accentuation of the creative product and to attract attention in order to bring out the “wow” factor. An infinite symbol incorporated within the logo symbolizes limitless solutions to any challenging project. The direction, movement and characteristic of the custom font denotes the unified direction of the multicultural distinction of Option 1’s creative workforce. It also connotes enthusiasm, energy-driven assertiveness & innovation. This characteristic implies unity within the organization and people who share common interests and goals towards achieving total customer satisfaction.