Patricia Santos

Digital Marketing Manager at Optiply

Patricia Santos has a diverse work experience spanning various marketing and communication roles. Patricia currently holds the position of Digital Marketing Manager at Optiply since October 2022. Prior to this, they worked at Digidelta Software from July 2018 to September 2022, holding positions such as Head of Marketing and Head of Marketing and International Business. In these roles, they were responsible for developing marketing strategies, overseeing various marketing channels, lead nurturing, and managing teams.

Patricia also worked as a Freelance Marketing, Digital Marketing, and Communication Consultant and trainer since May 2018. Patricia briefly served as a Marketing Mentor at Startup Leiria in April 2019. Earlier in their career, they held positions such as Emailing Manager at CYRILLUS VERTBAUDET GROUP from December 2016 to May 2018, Marketing Manager at D. Dinis, Business School from September 2014 to December 2016, Digital Marketing Manager at Tradu24 - Translation Agency London from January 2013 to September 2014, and Marketing Management at Supernova from May 2013 to May 2014.

Patricia's career began as a Journalist, where they worked for various media outlets including the newspaper O Portomosense, Rádio D. Fuas, and as the editor of the cultural section Fugas. Patricia also served as Communications Training at Câmara Municipal da Batalha in 2005.

Patricia Santos has a diverse education history. Patricia attended Leiria Business School in 2016 and obtained a degree in High Performance Sales Management with a field of study in Gestão comercial. Prior to that, from 2014 to 2015, they pursued a Pós-Graduação em Marketing Digital at the same institution, focusing on Marketing. In 2012 and 2013, Patricia enrolled in the Innovation & Entrepreneurship Business School in Barcelona, where they completed a degree in Online Marketing and Social Media. Prior to that, from 2009 to 2012, they attended the Escola Superior de Tecnologia e Gestão de Leiria, where they obtained a Licenciatura degree in Marketing. Patricia's educational journey started at the Polytechnic of Leiria from 2001 to 2005, where they earned a Licenciatura degree in Comunicação Social e Educação Multimedia. Additionally, they have obtained certifications in LinkedIn Marketing Strategy from LinkedIn in September 2022 and a Curso avançado do Google Analytics from Google in March 2020.

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