Anida Rajapakse

Anida Rajapakse has a diverse range of work experience in various roles and industries. Anida is currently working at Optiweb as a Digital Advertising Manager. Prior to this, they held the position of Digital Advertising Specialist at the same company.

Before joining Optiweb, Anida worked as a Research Project Manager at CEITEC - Central European Institute of Technology for three years. Their responsibilities included managing research projects.

Anida also has experience as a Digital Marketer at CoSource, where they managed Google AdWords and Bing campaigns, performed data analysis using Google Analytics, and evaluated historical events for e-commerce clients.

Anida has worked as a Lecturer/Teaching Assistant at Masaryk University- Faculty of Economics and Administration for several years. Additionally, Anida served as an Editor at Balkan Marketing Stories and a Lecturer at The College of Central Europe.

In terms of their earlier experience, Anida worked as a Business Analyst at Apprise Software, a Publishing Database Intern at De Gruyter, and in an administrative role at Student's Career Center. Anida also gained experience as a Marketing Management Assistant at Bosna Bank International.

Overall, Anida Rajapakse's work experience showcases their expertise in digital advertising, project management, teaching, and data analysis across various industries.

Anida Rajapakse pursued their education with a focus on business, management, marketing, and related support services. Anida obtained a Bachelor of Science (B.Sc.) degree in Marketing/Marketing Management, General from the School of Economics and Business Sarajevo, University of Sarajevo in 2012. Anida then proceeded to earn a master's degree in the same field from Masaryk University Brno in 2014. In 2016, they began pursuing a Doctor of Philosophy (Ph.D.) degree in Business, Management, Marketing, and Related Support Services at Masaryk University Brno. Additionally, they also pursued a Doctor of Philosophy (Ph.D.) in Wirtschaftswissenschaften at the University of Vienna, starting in 2016.

In terms of additional certifications, Anida Rajapakse has acquired various skills and qualifications. This includes being a Global Online Marketing Academic Challenge Judge for GOMAC since October 2022 and a member of the 2021 GOMAC Judging Panel. Anida has also obtained certifications in Google Tag Manager Fundamentals, Introduction to PPC with Google AdWords and Bing Ads, Marketing Analytics: Setting and Measuring KPIs, An Introduction to Consumer Neuroscience & Neuromarketing, Making Sense of Data, History of Rock (Part One and Two), and LinkedIn Marketing Strategy. Additionally, they hold certifications from HubSpot Academy, including Solutions Partner Certified and Objectives-Based Onboarding Certified. Anida Rajapakse has also earned certifications from Google Digital Academy (Skillshop) in Google Ads Display, Google Ads Search, and Shopping Ads Certification. Furthermore, they have achieved Campaign Manager Certification from Google. Anida obtained these additional certifications between 2012 and 2023, with the specific months and years varying for each certification.