Brian McCoy

Brian McCoy is an Engagement Director at Optum, where they lead the strategic development of Optum Match, enhancing patient connections to personalized care. With over 15 years of experience in digital strategy and engagement, Brian previously held roles as Director of Marketing and Sales at Black Square Holdings, and Senior Marketing Manager for the Health Stories Project at Reverba, where they significantly increased customer engagement and revenue. They served in the US Army as a Senior Targeting and Threat Intelligence Analyst, earning multiple commendations for their contributions. Brian is currently pursuing education at multiple institutions, including a degree in Political Science from California State University, Northridge.