Craig Smith

Craig Smith currently serves as the Vice President of Sales, Strategic Partnerships at Optum, where responsibilities include achieving high-dollar multichannel revenue targets and developing sales strategies informed by market conditions. Previously, at EmpiRx Health, Craig held the role of Head of Sales Enablement, overseeing a Salesforce overhaul and implementing marketing automation, along with the development of a pipeline management process. As Director of Sales Enablement at Willis Towers Watson, Craig established a comprehensive sales enablement process and managed sales relations with Pharmacy Benefit Manager partners. Craig's earlier roles include Manager of Sales Operations at Allscripts and Senior RFP Specialist at Evergreen Investments (Wells Fargo), among others. Craig holds a Bachelor of Arts in Professional, Technical, Business, and Scientific Writing from Youngstown State University.