Mark Cross is a seasoned professional in strategic leadership and data analytics, currently serving as Senior Strategy Director at Optum since October 2021, focusing on enhancing healthcare intelligence. Prior to this role, Mark held the position of CEO at Measuring Success, LLC from May 2015 to October 2021, where the organization supported non-profits in achieving their missions through innovative consulting and analytics solutions. Experience also includes serving as Senior Vice President at PreciseTarget, where product development catered to major American merchants, and as GM of Multi Channel Marketing at Acxiom, overseeing a suite of analytic products. Mark began a notable career as Chief Information Officer at Merkle, leading database marketing initiatives. Mark holds a BS in Computer Science, Mathematics, and Astronomy from the University of Maryland.
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