James Heels is currently an Account Director at Optum, where they focus on enhancing patient care provision across the North East of England and Northern Ireland. Previously, they worked as an Account Director at EMIS Health from 2019 to 2025, collaborating with NHS Trusts on clinical systems and digital services. With a background in internal sales as a Customer Account Executive at EMIS (2012-2017) and experience in business development at Virtual College Ltd. (2017-2018), James has consistently prioritized building relationships to meet the evolving needs of the healthcare industry. They have also held the position of Account Executive at Tenet Group (2006-2007).
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