Wendy Boo

Wendy Boo is an experienced professional with a diverse background in digital marketing and customer relationship management (CRM). Wendy currently holds the position of Head of Growth Marketing at ORA, where they are responsible for launching and building direct-to-consumer healthcare brands in Southeast Asia. Wendy'srole includes overseeing customer acquisition, retention, and experience.

Prior to their current role, Wendy worked at Amazin' Graze as the Head of Digital Marketing & CRM. In this position, they managed all aspects of the eCommerce business, including business planning, customer acquisition, campaign planning, website design/development, customer experience, analytics, and customer retention. Wendy was accountable for driving over 50% of the company's revenue and achieving more than 200% revenue growth year over year. Wendy also spearheaded the company's expansion into new markets.

Before Amazin' Graze, Wendy worked as a Performance Marketing Manager at Amazin' Graze and as a Digital Marketing & CRM Consultant at Upwork. Wendy also served as a Digital Campaign Manager at Mitosis APAC, where they planned and executed various digital marketing strategies and provided end-to-end project management, serving as the point of contact for clients.

Wendy's earlier experience includes working as an Email Marketing Manager at soulpepper, where they managed the B2C email marketing operations for multiple brands. Wendy also has experience as a Barista at 49th Parallel Coffee Roasters and as a CRM Specialist at Wing Tai Clothing Sdn Bhd.

Overall, Wendy Boo has a strong background in digital marketing, CRM, and customer experience, with a proven track record of driving revenue growth and successfully managing various marketing initiatives.

Wendy Boo has a Bachelor's Degree in Accounting and Finance from the University of the West of England and a Foundation Degree in Business from Taylor's University. Additionally, they have completed a Digital Marketing & Strategy program at BrainStation. Wendy also holds multiple certifications from Google, including the Google Analytics Individual Qualification (GAIQ), Google Adwords certification in Display Advertising, and Google Adwords certification in Search Advertising. These certifications were obtained in 2017.