Esra van Beelen

Esra van Beelen is an experienced product manager and consultant, currently working at OrangeMelons and Woonzorg Nederland, focusing on software development and user needs. As the founder of Van BANK naar BITCOIN, Esra utilizes storytelling and gamification to simplify financial transitions for a broad audience. Previous roles include Product Marketing Manager at Chapter.Works and BOTS, where Esra emphasized accessible investing and modern education. Additional experience spans positions in gamification design, project management, and game design for organizations including Supercilium, Frisse Blikken, and TNO with Interpol, demonstrating a strong background in game-based learning and innovative strategies. Esra holds a Master of Science in Game Studies from the University of Amsterdam and a Bachelor of Business Administration from Inholland University.