Neha Kasana

Neha Kasana is a Product Manager specializing in Molecular Diagnostics at OraSure Technologies since April 2021. Prior experience includes roles as Product Manager for Pharmaceuticals at Abbott and MSD, where responsibilities encompassed developing marketing strategies, launching innovative products, and collaborating cross-functionally to enhance brand performance and customer engagement. Neha has a strong background in market analysis, brand planning, and stakeholder management, achieving significant targets within the Dermatology portfolio. Previous internships and research roles provided foundational experience in market study and product development. Neha holds an MBA in Marketing from the Institute of Management Technology, Ghaziabad, and a B.Tech in Electrical, Electronics and Communications Engineering from Maharshi Dayanand University.