Juan Guillermo Fonseca Rodriguez

Juan Guillermo Fonseca Rodriguez currently serves as the Marketing Manager Andean for Orbia since April 2023, previously holding the role of Marketing Manager Colombia at Wavin Group since June 2012. Juan Guillermo's extensive experience includes strategic management of marketing budgets in B2B channels, focusing on construction, infrastructure, and distribution. In addition, Fonseca Rodriguez has held the position of Channel Management Manager LATAM, where responsibilities encompassed designing go-to-market and trade marketing strategies to enhance regional channel effectiveness. Prior to Wavin Group, Fonseca Rodriguez worked as a B2B Marketing Specialist at Acerías Paz del Río, achieving significant growth through innovative marketing strategies for the distribution channel. Educational credentials include a Digital Marketing Management degree from MDA Marketing Digital Academy, an MBA from Universidad de San Pablo, and specialized degrees in Advertising and Marketing from Universidad Jorge Tadeo Lozano.