Alexandra Michelem Malet

Alexandra Michelem Malet has over 10 years of professional experience in the fields of marketing, sales, product management, and event management. Alexandra began their career in 2008 as an Assistant Brand Manager for General Motors, an automotive equipment manufacturer. In 2010, they became Product Manager for DINO e LUCIA, a high-end childrenswear brand, where they increased revenue with export markets growing from 40% to 75% in 2 years and overall turnover + 55% for worldwide wholesale turnover. From 2011 to 2016, they worked as a Marketing and Sales Manager for êShave, a shaving and skincare brand for men, where they implemented a sales strategy to increase the company presence both nationally and internationally. From 2013 to 2018, Alexandra was an Event Manager for Anna Touré PR, an agency specialized in strategic communication. During this time, they developed new talented designers images and publicity and assisted in finding business opportunities. Since 2018, Alexandra has been a Key Account Manager at IBG Group (Orchard x Albea) for both Orchard Custom Beauty and Albea Group.

Alexandra Michelem Malet obtained a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Paris-Sud University (Paris XI) between 2005 and 2006. Alexandra then went on to pursue a Master's degree in International Relations and Marketing at Universidad Complutense de Madrid from 2006 to 2007. Finally, Alexandra Michelem Malet obtained a Master's degree in International Business and Marketing from Paris-Sud University (Paris XI) between 2007 and 2008.