Guillaume Brunet is a seasoned entrepreneur and marketing expert, serving as the Founder and CEO of Substance since March 2012. In addition, Guillaume holds positions as an Investment Associate and Marketing Consultant to the President at both Abris Tempo and OncoXchange. Active in the cultural sector, Guillaume participates as a marketing committee member and ambassador for the Orchestre symphonique de Montréal and serves on the board of directors for Théâtre de la Ligue Nationale d'Improvisation. Previously, Guillaume was an integral part of Allergies Québec as a board member and served as the board chair from 2021 to 2022. Education includes a Master of Science in Administration in E-Commerce and a Bachelor of Business Administration with a double major in Marketing and Information Technologies from HEC Montréal, complemented by studies at Université libre de Bruxelles.
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