Anika Agarwal

Chief Marketing And Customer Experience Officer at Orient Electric

Anika Agarwal has extensive work experience in marketing and customer experience roles. Anika is currently serving as the Chief Marketing and Customer Experience Officer at Orient Electric since September 2022. Prior to this, they worked as the President - Consumer Business at MMTC-PAMP India Private Limited from January 2021 to June 2022. Anika also held various positions at Max Bupa, including Chief Marketing Officer and Director- Digital Business, Director-Marketing, Digital and Direct Sales, Senior Vice President and Head- Marketing, Digital & Direct Sales, and AVP and Head-Marketing Planning and Brand Development. Anika has also worked at Nokia Corporation and Nokia India in marketing activation roles. Anika started their career as Deputy Director in Projects at the Indian Cellular Association and began their journey in the marketing field as an Assistant Marketing Manager at Agrani Convergence, A Zee Group Company.

Anika Agarwal started their education journey in 1997 at Ramjas College, Delhi University, where they pursued a Bachelor of Arts (Hons) degree in English Literature. Anika excelled academically, becoming the top student in their college. After completing their undergraduate studies in 2000, Anika went on to pursue a Master of Business Administration (MBA) degree in Marketing & Finance at LBSIM, New Delhi, from 2000 to 2002.

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New Delhi, India

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Orient Electric

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Orient Electric Limited (OEL) is part of the diversified USD 2.4 billion Indian conglomerate CK Birla Group. A distinguished name in the Indian fan industry for more than 60 years, OEL has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears. OEL is a nimble organisation focused not merely on carving out larger market shares but delivering compelling consumer experiences and creating markets niches through differentiated products. OEL stock trades under the code "541301" on BSE and under the code "ORIENTELEC" on NSE.