Orientm McCann Pakistan
Usman Karim has a diverse work experience in the field of digital media and advertising. Usman currently holds the position of "Head of Digital Media" at Orientm McCann Pakistan since 2020. Prior to that, they founded and served as the "Founder & Head of Operations" at Kaizen Advertising from 2019 to 2020. Before starting their own venture, Usman worked at The Brand Crew for several years, where they held the role of "Senior Manager - Media Planning & Buying" from 2016 to 2019 and "Manager Media and Analysis" from 2014 to 2016. During their tenure at The Brand Crew, they led the media and analytics department and successfully executed media plans for various high-profile clients.
Usman Karim obtained a Certified Accountant Technician degree in Accounting and Finance from the Association of Chartered Certified Accountant in 2015. Usman also pursued a Bachelor of Commerce (B.Com.) degree in Accounting and Finance from Karachi University, which was completed in 2008. In addition to their academic qualifications, Usman Karim holds various certifications in digital marketing and advertising, including Google Digital Guru, Blueprint Certification Prep from Facebook, and AdWords certifications from Google. Usman recently obtained the Meta Certified Media Planning Professional certification in March 2022.
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Orientm McCann Pakistan
Orient Communications (Pvt) Limited was formed in mid-2007 by Syed Masood Hashmi a leading advertising & marketing professional of Pakistan and the elder son of late S. H. Hashmi, one of the pioneers of advertising industry in the country. The company has got affiliation with McCann World-Group, world’s largest agency network. Having its Head Office in Karachi, the company is operating from Karachi (the economic hub of Pakistan), Lahore, the provincial capital of Punjab and Islamabad, the Federal Capital. All the offices of the Company have got full-fledged account management / client servicing, creative and media departments. The offices are well-equipped with state-of-the art creative studios comprising of modern designing/ creative equipment and highly professional creative staff. The media wing of the company comprises of highly competent and experienced team and affiliated with Universal McCann, one of the top-ranked media companies of the world. The PR wing of the company is capable of media relations, public relations and event management. By virtue of the affiliation of Orient Communications (Pvt) Limited with McCann, the Agency has got access to a wealth of McCann knowledge base and case studies. Client List: The client list of the Company includes but not limited to the Companies like Allied Bank, Arif Habib Limited, Audionic - the Sound Master, Bank of Punjab (BoP), Engro Fertilizers, Q-Mobile, Institute of Business Administration (IBA), Lucky Cement, Sony, Quice, Samsol, Punjab Skills Development Fund, Tulip, Nestle, L’Oreal, Cathay Pacific, Maggi, REIT, UNICEF, Warid, Kolson, Packages, Bank Islami, Javedan Corporation (Naya Nazimabad), KFC, SNGPL, Pak Suzuki, Diamond Group and ABL besides Sony Gulf FZE.