Izabela Sobstyl

Izabela Sobstyl has a diverse work history that spans various industries. Izabela began their career as a Purchasing Specialist at Mercury Engineering in 2004. After two years, they transitioned to The Estée Lauder Companies Inc. as a Make-Up & Skin Care Specialist & Trainer, where they collaborated with top cosmetic stores in Poland.

In 2007, Izabela joined Polsat Media Biuro Reklamy Spółka z ograniczoną odpowiedzialnością Sp. k. as a Media Campaign Planner, where they planned and coordinated TV campaigns and implemented innovative advertising methods. Izabela worked with renowned brands and contributed to an annual revenue of €20M.

From 2010 to 2012, Izabela served as a Project Manager at Rodin TV, where they played a pivotal role in transforming the TV station. Izabela led the creation of sales and marketing structures and oversaw the improvement of the TV channel by introducing new telecasts and assembling high-performing teams.

In 2013, Izabela joined Oriflame Cosmetics and took on various roles. Izabela started as a Regional Campaign Planning Manager for the CE Region and was responsible for creating marketing strategies and plans for 14 countries. Izabela achieved impressive sales results and turned around growth in selected quarters.

Izabela then served as a Global Senior Category Specialist - Fashion & Jewelry, where they delivered exceptional sales growth and increased profitability. Izabela optimized pricing, merchandising, and stock management, and formulated a successful price positioning strategy.

As Global Brand Manager Colour Cosmetics, Izabela achieved significant success by creating and launching a new makeup brand, OnColour, in 60 countries within a record-breaking time. Izabela achieved record sales and profit margin percentages in the Colour Cosmetics Value Tier.

Later, as the Global Sales Support Manager, Izabela championed the creation and global launch of the Oriflame Exklusiv fashion accessory brand in 60 countries. Izabela coordinated product selection, pricing strategy, and communication tools, and introduced sales incentives and loyalty programs.

Currently, Izabela holds the position of Country Marketing & Sales Support Director at Oriflame Romania & Hungary. Izabela has developed marketing strategies for these two major markets and has successfully increased their market positions.

Izabela Sobstyl completed their education with a Bachelor of Arts in Cultural Studies from the Warsaw School of Social Psychology in 2006. Izabela then pursued a Master of Arts in Journalism and Social Communication from the University of Warsaw, graduating in 2008. Additionally, they obtained certifications in Content Marketing: Videos, Creating a Brand Strategy, and Giving Your Elevator Pitch from LinkedIn in 2018. Izabela also studied Fashion, Image creation, and Make-up at the Professional School of Fashion and Style, Kozlowska Visage and Artlook, although the specific dates of their enrollment or completion are not provided.