JF

James Flores

VP, Brand & Communications at Origence

James Flores has a diverse work experience spanning over several companies and roles. James started their career as a Marketing Coordinator at Beckman Employees Credit Union, where they were responsible for writing and designing marketing communications, managing external relationships, and producing newsletters.

From there, James worked as VP of Creative Services at Advanced Solutions, OC, where they launched a creative department and played a vital role in selling the company.

James then moved on to Liberty Marketing Services, where they served as a Creative Director, directing numerous marketing projects for credit unions and creating successful teen and kids' financial education programs.

Next, James founded Subcat Media, a marketing agency focused on helping credit unions reach subcategories of the general population. James built and sold the agency, and their syndicated youth financial education and marketing programs have been licensed by over 60 financial institutions.

After Subcat Media, James held the position of Vice President of Marketing & Education at BALANCE, where they were responsible for marketing and educational initiatives.

James'smost recent role was as VP of Brand & Communications at Origence, where they led a talented team in developing corporate and product brand strategies, messaging, creative execution, media strategies, and public relations. Some notable achievements during their time at Origence include the development of new product brand architecture, corporate renaming, and brand platform/positioning.

Throughout their career, James has demonstrated a strong ability to lead teams, develop creative strategies, and generate revenue for businesses.

James Flores holds a Bachelor of Arts degree in Communications with a focus on Public Relations from California State University, Fullerton. No specific start or end date for their education was provided.

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Timeline

  • VP, Brand & Communications

    August, 2017 - present

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