Origin
Karthik Ethirajan, CFP®, is the Head of Product at Origin, a creative technology company revolutionizing the advertising landscape on Connected TV. Karthik also serves as an Instructor at UC Berkeley Extension, teaching Insurance Planning as part of the Personal Financial Planning certificate program. Additionally, Karthik is the Founder of FinCrafters, focusing on EdTech and FinTech initiatives for working professionals. Throughout their career, Karthik has held various roles in product management and business development at companies like Walmart eCommerce, Magnite, Opera Mediaworks, and more. Karthik holds an MBA from Cornell Johnson Graduate School of Management and has a background in Electrical Engineering from Western Michigan University and Anna University.
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Origin
Origin is an award-winning creative technology company whose zero code CTV ad formats give marketers unparalleled creative liberty in the living room and outside the home. Fusing pioneering production techniques with proprietary technology and direct distribution, Origin's solutions are embraced by media agencies, brands, creative teams and programmatic platforms who understand the value of being able to deliver relevant, engaging and ‘in the moment’ ad experiences to their audience. Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the simple belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.