Katya Ladyrda

Katya Ladyrda is a performance marketer with over 10 years of experience in various environments, including in-house, agency, and adtech settings. They have managed 100-200+ paid media accounts across platforms such as Google, Meta, Bing, and LinkedIn, demonstrating expertise in lead generation, budget optimization, and campaign strategy. Currently, Katya is the Digital Marketing Performance Manager at Origin8cares, where they lead the execution of cross-channel campaigns focusing on performance and ROI. They also hold certifications in Google Ads and have a diverse educational background, including degrees from Concordia University and the University of Malta.