Rhonda (Chih-Hsuan) Lin is a seasoned digital marketing professional with a strong background in performance marketing and campaign management across diverse global markets. Currently serving as a Senior Manager in Global Digital Marketing and Performance Marketing for HTC Vive since March 2018, Rhonda oversees paid media strategies for B2C and B2B campaigns, optimizing performance through various digital channels. Previous experience includes positions at HTC, Bully Pulpit Interactive, and several roles in digital and marketing coordination, where Rhonda successfully managed campaigns, developed marketing strategies, and collaborated with clients and cross-functional teams. Rhonda holds a Master of Science in Integrated Marketing from New York University and a Bachelor of Arts in Economics from National Taiwan University.
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