Tiiu Vaartnou

Tiiu Vaartnou has a diverse work experience spanning multiple industries. Tiiu is currently employed at Orium as a Senior Digital Analytics & Optimization Specialist since March 2023. Prior to that, they worked as a Digital Analytics & Optimization Specialist at Orium from September 2021 to April 2023. Tiiu also has experience as an Analyst, Web Analytics at BCLC from January 2020 to September 2021, where they worked on gaining player-centric insights and optimizing performance using tools like Google Analytics and Google Data Studio. Tiiu worked as a Digital Intelligence Specialist at RightMetric from October 2018 to October 2019, helping clients gain insights from digital data to guide business strategies. Tiiu has also held roles as a Marketing Distribution Coordinator at NUVO Magazine and MONTECRISTO Magazine from December 2017 to October 2018. Tiiu has experience in sales as a Sales Associate at Forerunners Partnership Enterprises, Inc. from April 2010 to May 2018. Tiiu was also an Ambassador & Founding member at Brandnew Careers from April 2015 to August 2016. Additionally, they worked as a Teaching Assistant at Simon Fraser University from September 2014 to August 2016, teaching tutorials and seminars in various courses. Tiiu started their career as a Sales & Marketing Assistant at STONZ from June 2013 to June 2014. Throughout their career, Tiiu has developed expertise in various analytical and marketing tools such as Google Analytics, Google Data Studio, and Crimson Hexagon/Brandwatch.

Tiiu Vaartnou completed their education at Simon Fraser University. Tiiu earned a Bachelor of Arts (B.A.) degree in Communications from 2010 to 2013. Later, they pursued a Master of Arts (M.A.) degree in Communication and Media Studies from 2014 to 2017. In addition to their formal education, Tiiu obtained several certifications, including "Managing Project Benefits," "Storytelling for Advertising Campaigns," "Inclusive Mindset," "Unconscious Bias," "Building Business Relationships," "Communicating In the Language of Leadership," "Communication Tips," "Data Fluency: Exploring and Describing Data," "Improving Your Judgment for Better Decision-Making," and "The Key to Good Communication: Your Audience" from LinkedIn. Tiiu also received certifications in "Google Analytics Individual Qualification (GAIQ)" from Google and "Dynamic Yield Personalization Expert" from Dynamic Yield.