Agathe Roussel

Senior Account Strategist at Orixa Media

Agathe Roussel has a diverse work experience spanning several roles in digital media strategy and account management. Agathe is currently working as a Senior Account Strategist at Orixa Media since January 2023, where they provide strategic guidance and digital media expertise to a portfolio of 15 clients. Agathe is responsible for developing action plans using various acquisition channels such as SEA, SEO, social media, display advertising, and Amazon.

Prior to their current role, Agathe worked as an Account Strategist at Orixa Media from April 2021 to May 2023. Before joining Orixa Media, they served as a Senior Digital Analyst at Ebiquity plc from March 2020 to November 2020.

Agathe's previous experience includes working at MediaCom as a Display & Traffic Manager from July 2017 to March 2020. In this role, they managed the Lexus client account, handling tasks such as media planning, negotiation with media agencies, campaign implementation, reporting, optimization, and special operation initiatives. Agathe also collaborated with the client to develop the annual digital strategy and provided training on trading and tracking to the Toyota and Lexus marketing and communication team.

Agathe's early career includes roles at Publicis Media as a Campaign Manager from January 2017 to July 2017, at VivaKi as an Assistant Trading & Operations Display from March 2016 to August 2016, at ISCOM Paris as a student from September 2014 to June 2016, and at Le Point as a Communication Assistant from March 2015 to July 2015.

Agathe Roussel's education history begins in 2003 when they attended Lycée Blanche de Castille. Agathe completed their baccalauréat degree in Littérature in 2010. Following that, they enrolled at UVSQ Université de Versailles Saint-Quentin-en-Yvelines in 2010, where they pursued a Bachelor of laws degree. Agathe completed this degree in 2014. Later, from 2014 to 2016, they attended ISCOM, studying Communication Globale des Entreprises et des Marques with a focus on Relations publiques, publicité et communication appliquée.

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Timeline

  • Senior Account Strategist

    January 1, 2023 - present

  • Account Strategist

    April, 2021