Michal Panocha

Michal Panocha is an accomplished Marketing Director at Vitana a.s. since March 2011, overseeing marketing strategies and implementations for a leading brand of dehydrated culinary products within the Orkla Group. Previously, Michal served as Product Group Manager and Product Manager, focusing on the standard soups category and related product lines. Prior experience includes serving as Group Brand Manager at BOHEMIA SEKT, a.s. from 2004 to March 2011, managing marketing strategies for local and imported spirits and overseeing various brand portfolios. Earlier professional roles include Marketing Director at Alkometa, managing a team and developing strategies for a diverse international brand portfolio, and positions at Eurobal and Just CS, focused on key account management and marketing execution. Michal holds an ing. degree in Information Management and International Finance from Prague University of Economics and Business, completed in 1995.