Matt Ayres

Sr. Service Line Marketing Manager at Orlando Health

Matt Ayres is a seasoned marketing professional with extensive experience in healthcare communications and public relations. Currently serving as the Sr. Service Line Marketing Manager at Orlando Health since July 2022, Ayres previously held the position of Director of Communications and Community Engagement at HCA Healthcare, where responsibilities included promoting hospital service lines through strategic initiatives. Prior roles include Marketing Manager at AMK9, where content creation and public relations initiatives were managed, and as Marketing Manager for The St. Joe Company, overseeing marketing efforts for resorts and residential communities. Ayres began the career as a Retail Marketing Coordinator at Hawaiian Tropic Sun Care Products, focusing on promotional materials and consumer engagement. Ayres earned a Bachelor of Arts in Interpersonal Communications from the University of Central Florida.

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Orlando Health

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Orlando Health is a not-for-profit healthcare organization with $6.2 billion of assets under management. The system spans nine Florida counties with nearly 450 locations that include 13 wholly-owned hospitals and emergency departments; rehabilitation services, cancer centers, heart institutes, imaging and laboratory services, wound care centers, more than 300 physician offices for adults and pediatrics, and 11 urgent care centers in partnership with CareSpot Urgent Care.


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