Orlando Health
Millicent Buchanan, MA, serves as the Manager of Media and Project Management at Orlando Health since January 2018, overseeing media buying, external vendors, and a team of nine project managers while managing the annual budget across 20 service lines. Previously, as Senior Brand Marketing Manager at Orlando Health, Millicent expanded the health system's audience and enhanced engagement through impactful digital and traditional marketing campaigns. Prior experiences include serving as Director of Marketing for Tenet Florida Physician Services, where Millicent managed marketing strategies for 160 physicians across three counties, and as an Independent Marketing Consultant for Inova Health System, where new patient numbers increased significantly. Earlier roles include Senior Marketing Communications Manager at MAKO Surgical and Marketing Manager at Tenet Healthcare - West Boca Medical Center. Millicent holds an M.A. in Public Communications from American University and a B.S. in Newsprint Journalism from the University of Illinois Urbana-Champaign.
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Orlando Health
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Orlando Health is a not-for-profit healthcare organization with $6.2 billion of assets under management. The system spans nine Florida counties with nearly 450 locations that include 13 wholly-owned hospitals and emergency departments; rehabilitation services, cancer centers, heart institutes, imaging and laboratory services, wound care centers, more than 300 physician offices for adults and pediatrics, and 11 urgent care centers in partnership with CareSpot Urgent Care.