Jerrica Schwartz

Jerrica Schwartz is the current Account Executive at Orlando Weekly. Jerrica was previously the Marketing & Advertising Director at The Plaza 'LIVE' Theatre from April 2012 to February 2013. During their time at The Plaza, Jerrica successfully implemented marketing campaigns for more than 100 live shows in the Central Florida metro area. Jerrica also negotiated advertising contracts with local print publications and placed media buys to optimize the marketing budget. In addition, Jerrica coordinated intimate artist interviews with local media, meet & greets, in-studio performances, and other promotional activities between artists' management and record label to mutually benefit both The Plaza LIVE and the local media. As a result of their efforts, The Plaza LIVE saw increased show attendance and more than 25 sold-out shows. When they left The Plaza LIVE, Jerrica had more than doubled the venue's social media reach by engaging fans in contests and eye-catching campaigns across Facebook, Twitter, Instagram, and Yelp.

Jerrica Schwartz has a Bachelor of Arts in Advertising/ Public Relations/Music from the University of Central Florida and certification from Yoga Alliance in 200 Hour Yoga Teacher Certification.

Their manager is Graham Jarrett, Publisher. They are on a team with Daniel Rodriguez - Production Manager, Hollie Mahadeo - Regional Operations Director, and Miranda Stevens - Events & Promotions Manager.