Ella Ford

Ella Ford has extensive experience in CRM and customer experience. Ella is currently working as the Head of CRM and Customer Experience at Orlebar Brown. Prior to this, they held the role of Senior CRM Manager at Cath Kidston from December 2021 to September 2023. Ella also worked as a CRM Manager at Sweaty Betty from May 2021 to December 2021. Before that, they served as the CRM & Loyalty Manager at MAC Cosmetics, a part of The Estée Lauder Companies Inc., from November 2019 to May 2021. Ella has also worked as a CRM Marketing Manager at TUI and as a National Marketing Manager (Contract) at Cure Brain Cancer Foundation. Ella held the role of Digital Marketing Manager (Contract) at the Australian Catholic Superannuation and worked as a Marketing Campaign Executive at Tesco. Earlier in their career, Ella worked as a Loyalty Marketing Executive at Home Retail Group PLC, where they were responsible for Homebase, and as a Product Information Coordinator at Argos.

Ella Ford completed their Bachelor of Arts degree in History and American Studies from the University of Nottingham, from 2011 to 2014. Prior to that, they attended Ousedale School from 2003 to 2011, although no degree or field of study is specified for this period.

Additionally, Ella obtained a certification called Squared Online from Squared Online - a Google/Floream partnership in June 2016.