M. Alana W.

Digital Marketing Manager at ORock Technologies

M. Alana W. has more than eight years of experience in various marketing and communication roles. Their most recent position is with ORock Technologies, Inc. as a Digital Marketing Manager, a role they have held since April 2021. Prior to that, they worked for Sightline Systems as a Hubspot Marketing Manager starting in January 2020. Between November 2019 and February 2020, they served as a Marketing Manager at StreetShares Foundation.

Before joining StreetShares Foundation, M. Alana W. worked as a Senior Marketing Specialist - Team Lead (Govt. Contract) at FHWA National Highway Institute from March 2019 to November 2019. M. Alana also had a brief role at George Mason University as a Copywriter & Editor from July 2019 to September 2019.

M. Alana W. started their career at Association of American Educators in July 2014 as a Communications Coordinator and later transitioned into a Communications Manager role, which they held until January 2017. Prior to that, they worked as a Freelance Copywriter, Marketer, & Content Editor at Prosper Group Corp from November 2013 to March 2016.

Throughout their career, M. Alana W. has gained experience in digital marketing, content creation, copywriting, and team leadership in both contract and permanent positions.

M. Alana W. completed their Bachelor of Art & Bachelor of Science degree in English with a focus on Professional Writing & Document Design and Communications, specializing in Corporate Communication & PR, at Old Dominion University from 2006 to 2009. M. Alana further pursued their education at the same institution and obtained a Master's degree in Public Administration and Urban Studies with a concentration in Public Management & Government Affairs from 2009 to 2011.

In addition to their formal education, M. Alana W. also obtained various certifications. In August 2017, they completed certifications in Content Marketing ROI, Graphic Design for Business Professionals, Marketing Foundations, Marketing Foundations: Growth Hacking, Optimizing Marketing Emails, Building an Integrated Online Marketing Plan, Content Marketing and the Art of Storytelling, Content Marketing: Staying Relevant, Creating a Marketing Growth System, Design Thinking: Customer Experience, Developing Visual Campaigns, Graphic Design Foundations: Color, Graphic Design: Insight and Advice, Insights on Graphic Design, Layout and Composition: Marketing Collateral, Learning Graphic Design: Techniques, Learning Graphic Design: Things Every Designer Should Know, Learning Internet Marketing, Marketing Analytics: Presenting Digital Marketing Data, and Marketing Analytics: Segmentation and Testing. These certifications were obtained from Lynda.com and Lynda Ellis Design & Illustration.

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Timeline

  • Digital Marketing Manager

    April, 2021 - present