Sean O'Reilly

Sean O'Reilly is a seasoned executive in the sports marketing industry, currently serving as CEO of ORSEN SA since January 2019. Previously, O'Reilly held the position of Vice President of Sponsorship Sales at CAA11 from October 2015 to January 2019, overseeing UEFA's centralized national team football rights and driving commercial revenue growth for various UEFA properties, including UEFA EURO 2016 and UEFA EURO 2020. As Commercial Director at SPORTFIVE from November 2010 to October 2015, O'Reilly achieved a remarkable 100% growth in revenue and EBIT in two years, managing a portfolio of over 30 UK football clubs, including Premier League teams. Prior roles include Director of International Sales and Marketing at Sportfive GmbH & CO KG and Sales Manager at Skyville. O'Reilly holds an MBA in Football Industries from the University of Liverpool and a BA (Hons) in International Politics from Loughborough University.