Margaret Eckman

Margaret Eckman is a seasoned digital marketing professional with extensive experience in the healthcare sector. Currently serving as the Manager of Digital/Social Media at OrthoVirginia since April 2019, Margaret has a strong track record in planning and executing digital patient communication, utilizing CRM tools for targeted marketing, and managing comprehensive website redesign projects. Prior to this role, Margaret enhanced social media strategies for Bon Secours Health System, achieving a 22% audience growth, and contributed significantly to the content and traffic of Red Heart as a Social Media Specialist and Design Editorial Assistant at Coats Group plc. Margaret's early career included marketing roles at the Institute for Defense and Business, where data quality improvements and industry research were key responsibilities. A graduate of Duke University with a Bachelor of Arts in English, Margaret combines strong writing skills with a keen understanding of digital marketing dynamics.