Rachel Korenstein

Rachel Korenstein has a diverse work experience in the areas of social media, digital strategy, and brand strategy. Rachel is currently working as the Executive Director Global Social Content and Influencer Strategy at Orveon Global, a position they started in January 2023. Prior to this, they worked for The Estée Lauder Companies Inc. from 2018 to 2023 in various roles such as Director of Global Online Content - eCommerce and Director of Global Social Media & Influencer Strategy. At The Estée Lauder Companies, Rachel played a key role in modernizing Clinique's integrated marketing strategies, driving growth through content, influencers, and data-driven insights. Rachel also collaborated with regional and cross-functional teams and successfully launched new products and always-on storytelling campaigns.

Before their time at The Estée Lauder Companies, Rachel worked as a Senior Brand Strategist at Berlin Cameron in 2017, where they contributed to brand strategy development. Rachel also gained valuable experience as a Senior Social Strategist at Havas from 2015 to 2017, leading successful campaigns for Dos Equis and Sony Music/Bob Dylan. Rachel's early career includes a role as a Social and Digital Strategy Manager at iCrossing from 2013 to 2015, where they focused on social media and digital strategy.

Rachel's career started at the University Settlement Society of New York, where they held various positions from 2009 to 2013. Rachel worked as a Communications Associate, Performing Arts Coordinator, and Arts Assistant during their time there.

Overall, Rachel Korenstein has a strong background in social media, digital strategy, and brand strategy, with a proven track record of driving results and collaborating within matrixed organizations.

Rachel Korenstein received their Bachelor of Arts degree in Dance & Movement Studies and Sociology from Emory University, where they studied from 2005 to 2009.