Orvis UK
Aaron Rawling has a diverse work experience in the retail industry. Aaron is currently the Managing Director at Orvis UK, where they are responsible for directing the entire UK business and its divisions. Aaron has led a strategic team in implementing a complete rebuild of the company's e-commerce site. Prior to this, they served as the Retail Operations Manager at Orvis UK, where they managed a portfolio of 16 high street stores and had influence over wholesale and direct-to-consumer channels. Before that, they were the Regional Manager at Orvis UK, where they successfully led 18 premium high street stores and achieved growth in turnover.
Earlier in their career, Aaron worked at MUSTO, initially as a Store Manager and later as a Dual-Site Store Manager and Regional Manager. Aaron was responsible for planning and developing a portfolio of high street and outlet stores. During their tenure, they turned around the business, increased sales, and reduced wastage. Aaron also worked as an Assistant Store Manager at MUSTO and as a Supervisor at Gul International.
Aaron Rawling attended the University of Exeter from 2005 to 2008, where they pursued a degree in LLB Law.
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Orvis UK
Orvis is a brand synonymous with the outdoors. Founded in 1856 by Charles F. Orvis in Manchester, Vermont, USA, we have continued to inspire a deep connection to adventure and wonder in the natural world for 160 years. We’re passionate about the life outdoors: the appetite for adventure runs in our veins. In addition to offering world-class fly fishing equipment and sporting adventures, Orvis UK offers men’s and women’s apparel, home furnishings, gifts, and dog products. We deliver on our promise to provide an impeccable customer experience, ensuring that each item is rooted in our heritage of authenticity and knowledge of the outdoors. Fly-fishing is part of our DNA. As such, we endeavour to protect the UK’s rivers, working with numerous conservation partners. We commit 5% of pre-tax profits to protecting and sustaining the natural world, not only now, but for all who follow.