Bob Frizzell

Bob Frizzell serves as the Regional Vice President for OSL Retail Services in Western Canada, where responsibilities encompass comprehensive management of OSL/Walmart Wireless Retail Stores and related locations across British Columbia, Alberta, Saskatchewan, and Manitoba. Frizzell's previous roles include General Manager of Shared Services and Director of Sales & Operations at OSL, where oversight involved strategic sales execution and operational efficiency. Prior experience at Best Buy includes serving as Director of Operations for Canada, where Frizzell managed support services and oversight for store operations, as well as Territory Operations Manager, influencing store KPIs and leading national optimization initiatives. Frizzell holds a Business Administration Diploma with a major in Management from Lakeland College in Canada.