Andrea Meroni

Andrea Meroni is a seasoned researcher with a focus on digital innovation and customer experience, currently working at Osservatori Digital Innovation since September 2019, contributing to projects related to Internet Media, Omnichannel Customer Experience, and Multicanality. Additionally, Andrea is a Junior Researcher at Nutcracker and serves as a Multichannel and Omnichannel Marketing Manager and Marketing Consultant at POLIMI Graduate School of Management, where a lecturer role has also been established since December 2021. Previous experiences include a project internship at Accenture and a vice-presidency at ESN Milano Statale - Erasmus Student Network. Andrea holds a Master in Integrated Communication Strategies from UPA Academy and a Master of Science in Management Engineering with a focus on Digital Business & Market Innovation from Politecnico di Milano, complemented by a Bachelor's degree in Management Engineering from the same institution.