Anna Vitiello

Anna Vitiello is an experienced professional in the fields of marketing, communication, and branded entertainment, currently serving as the Scientific Director and leading roles at OBE Osservatorio Branded Entertainment since September 2018. Prior to this, Vitiello held significant positions at Omnicom Media Group Italy, including Chief Experience Officer for Fuse and Insight Director, where responsibilities encompassed marketing insights and communication strategy development. Vitiello's career also includes consultancy roles at Focus Management and as a Business Consultant for multiple clients, alongside extensive experience in event management and marketing leadership from previous positions at EICMA, GRUPPI INPUT, and Interactive Group SPA. Vitiello earned a degree in Business Administration with a focus on Marketing from Università Bocconi.