Carolyn Allan

Carolyn Allan has over 20 years of work experience, with their most recent role being VP of Sales & Marketing at OTIP (Ontario Teachers Insurance Plan) since October 2023. Prior to that, they held positions such as VP of Marketing and Director of Marketing and Business Development at OTIP, where they were responsible for defining marketing-driven lead generation strategies and collaborating with cross-functional leaders.

Before joining OTIP, Carolyn worked at Sun Life Financial for 10 years, where they held various roles including Agile Marketing Director, Director of Direct Response Marketing, Senior Marketing Consultant, Manager of Creative Services & Communications, and Marketing Communications Consultant. In these roles, they led teams, developed marketing plans, and fostered relationships with internal business partners.

Earlier in their career, Carolyn was the Marketing Manager at Enchantress Hosiery Corp. of Canada, where they managed all marketing aspects of a direct mail program. Carolyn also worked as an Account Manager at Pinnacle Direct, a direct marketing agency, and as a Program Manager at RBR Development Associates, Ltd., a fundraising consulting firm.

Overall, Carolyn has extensive experience in sales, marketing, and business development, with a focus on lead generation strategies, client engagement, and integrated marketing planning.

Carolyn Allan obtained a Bachelor of Commerce degree in Marketing from Carleton University, graduating in 1997. Carolyn also holds additional certifications including a Certificate in Digital Analytics from the Canadian Marketing Association, a Certified Agency Digital Strategist certification from Emissary Insights, and a Certificate in Direct Marketing from the Canadian Marketing Association.