Ádám Madéfalvi

Ádám Madéfalvi is an experienced professional in digital banking and innovation with a strong background in managing product development, digital customer acquisition, and transformation projects across multiple financial institutions. Currently serving as Group Digital Lead Advisor at OTP Bank since January 2023, Ádám previously held significant roles at Oney Hungary as director of innovation/business line leader, MKB Bank as head of digital experience, GE Capital - Budapest Bank as head of e-channel developments, and Erste Bank Hungary as e-channels manager. Ádám possesses a Master's degree in Business/Managerial Economics from Budapest University of Technology and Economics and a Bachelor's degree in Engineering Management from Óbuda University.