Zaira Webeling

Zaira Webeling is a seasoned marketing professional with extensive experience in brand management and strategic planning. Currently serving as a Senior Brand Managerin at OTTO since September 2023, Zaira previously held several roles at Jung von Matt from May 2018 to September 2023, culminating in the position of Senior Strategist. Zaira has contributed to the industry as a guest referent at the ADC Planning Seminar in July 2021 and as a lecturer at the Hamburg School of Ideas from 2019 to 2021. Early career experiences include internships and working roles in strategic planning and concept development at BSH Home Appliances Corporation and Jung Von Matt/Neckar GmbH. Zaira holds a Master of Arts in Business/Corporate Communication with a focus on Branding from Stuttgart Media University and a Bachelor of Arts in Advertising and Market Communication from the same institution, complemented by studies at Nanyang Technological University in Singapore.