Federico Pareja L.

Federico Pareja L. has extensive experience in marketing, communications, and public relations. Federico previously worked as the Commercial, Marketing & Communications Director at OUIGO España, where they were responsible for creating and safeguarding the brand environment in Spain. Prior to that, they held the role of Marketing, PR & Customer Experience Director at Trasmediterranea, overseeing multiple in-house teams and designing strategies to improve customer perception and boost revenue. Federico has also worked as the Marketing & Communications Senior Manager Iberian Peninsula at Qatar Airways and as a Marketing & Research Consulting Director at beFRESCO. Federico has experience in consulting, freelance work, and has held various positions in the marketing field throughout their career.

Federico Pareja L. began their education at Colegio Anglo Colombiano, where they pursued the International Baccalaureate degree in Science from 1981 to 1994. In 1994, they attended CESA and completed a degree in Business Administration, specializing in Business until 1999. Later, in 1997, Federico Pareja L. briefly attended Université Paris-Sorbonne for a course in French Studies called Cours de Langue et de Civilisation Françaises. Federico then went on to pursue a Master's degree in Advertising from the International Advertising Association - West Herts College between 2000 and 2001.