LS

Lori Shapiro

Director of Marketing Strategy at Outback Presents

Lori Shapiro has a diverse work experience in marketing and event management. Lori is currently serving as the Director of Marketing Strategy at Outback Presents since October 2021. Prior to this role, they held positions such as Director of Digital Marketing and Digital Marketing Manager at the same company. Before joining Outback Presents, Lori worked as a Senior Marketing Coordinator at Spurs Sports & Entertainment from September 2014 to October 2017. In this role, they were responsible for developing and executing marketing strategies for concerts, festivals, and non-franchise events. Additionally, they generated comprehensive marketing plans for various shows and collaborated with stakeholders to maximize ticket sales. Lori also gained experience as a Student Ambassador at Google from July 2013 to May 2014, where they organized campus events and served as the main liaison between Google and Penn State University. Lori has also worked as a Marketing Intern at The Bryce Jordan Center and a PR Intern at schubert b2b. Lori's earlier work experience includes being an Account Executive at The Daily Collegian Business Division and working as a Lifeguard/Swim Instructor at The Variety Club, a camp for children with special needs. Lori holds a Bachelor's degree from Penn State University, where they pursued their studies from August 2010 to May 2014.

Lori Shapiro completed their high school education at Methacton High School from 2007 to 2010, earning their High School Diploma. Lori then pursued further education at Penn State University from 2010 to 2014 and obtained a Bachelor's Degree in Advertising.

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Timeline

  • Director of Marketing Strategy

    October, 2021 - present

  • Director of Digital Marketing

    July, 2021

  • Digital Marketing Manager

    October, 2018

  • Marketing Manager

    October, 2017

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